The B2B Marketer’s Guide to ABM

The B2B Marketer’s Guide to ABM For some B2B marketers, account-based marketing (ABM) feels like a powerful strategy in theory, but impossible in practice — too complex, too resource-heavy, or too far from their current demand generation motion. But here’s the good news: ABM isn’t a whole new way to market, it’s simply a better way to market. And B2B teams of all sizes can use it to unify marketing and sales, personalize outreach at scale, and focus on the accounts most likely to become high-value customers. This comprehensive guide breaks down the fundamentals, strategy, and execution layers of ABM so you can get started confidently and quickly. Inside you’ll learn how: ABM differs from traditional demand gen To build an ideal customer profile (ICP) To create and tier your target account list (TAL) To engage accounts across channels To spot ready-to-buy signals To measure ABM impact Ready to build an ABM strategy that delivers real revenue? Download the guide today. Tell us a little about yourself Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.First Name *Last Name *Business Email *Company Name *Company Size *Please Select1–99 employees100–500 employees500+ employeesJob Title *Please SelectVP of MediaVP of Media (Vice President of Media)Director of Media ServicesMedia DirectorAssociate Media DirectorMedia SupervisorSenior Media ManagerMedia Strategy ManagerIntegrated Media ManagerMedia CoordinatorMedia BuyerSenior Media BuyerProgrammatic Media BuyerDigital Media BuyerDisplay Media BuyerPaid Media BuyerVideo Media BuyerReal-Time BiddingVP of Media PlanningSenior Media PlannerMedia PlannerDigital Media PlannerProgrammatic Media PlannerIntegrated Media PlannerAssociate Media PlannerStrategy & Planning LeadProgrammatic Marketing ManagerProgrammatic StrategistProgrammatic Account ManagerProgrammatic Campaign ManagerProgrammatic Trading ManagerVP/Director of ProgrammaticProgrammatic Operations ManagerSenior Programmatic AnalystPerformance Marketing ManagerDirector of Performance MarketingHead of Performance MarketingDigital Performance LeadGrowth Marketing ManagerCustomer Acquisition ManagerPaid Performance LeadDirector of Paid MediaPaid Media AssociatePaid Media SpecialistHead of Digital MarketingVP/Director of Paid SocialVP/Director of SEM/PPCHead of AdvertisingOtherCountry *Please SelectUnited StatesCanada By submitting this form, you agree that Adroll, a division of NextRoll, Inc., and the Sponsors of this Promotion may use the data you provide to contact you with information about products and services.. Adroll shall use the data you provide in accordance with NextRoll’s Privacy Policy and CCPA Notice, and Sponsors shall use the data you provide in accordance with each of their privacy policies * Download now Powered by © 2026 Fuze360.com

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Claim Your Complimentary1-Year Subscription toInc. Magazine!

Complimentary Subscription   %%First Name%%, claim your complimentary subscription below, plus see what business publications you could qualify to receive for free: Inc. Magazine LIMITED QUANTITIES: Please respond by Jan xx, 2026 Inc. Magazine brings you practical advice about running and growing businesses. Click Here 500+ Resources   |   250,000 Accessed Yearly   |   1,000,000+ Professionals MORE COMPLIMENTARY RESOURCES → ©2026 M2 Interactive, LLC. All Rights Reserved. To ensure this email is delivered to your inbox, please add news@esubs.mercurymagazines.com to your address book. This offer is brought to you by Mercury Magazines. Click here to unsubscribe from Mercury emails. Mercury Magazines | P.O. Box 130 | Huron, OH 44839 If you no longer wish to receive emails from us, you may unsubscribe here.

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Great Nationwide Value from USPS -2

Great Nationwide Value from USPS From big city to small town or anywhere in between, USPS ships with no delivery area surcharges. Restrictions Apply Privacy Policy First Name* Last Name* Company Name* Business Email Address* Business Address* Company Address Line 2 City* State* Select State/ProvinceAlabamaAlaskaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVermontVirginiaWashingtonWest VirginiaWisconsinWyoming ZIP Code* Business Phone* Which carrier is your primary shipping carrier?* UPSFedExUSPSDHLOther What is your current estimated annual total package shipping volume?* <35k35k+ – 125k125k+ – 1.5M>1.5M What industry are you in?* RetailE-CommerceHealth/BeautyPharmaAutoOther Which competitor surcharge is impacting your business the most?* Residential Delivery SurchargeFuel SurchargeDimensional WeightAddress Correction I elect to opt-in to receive marketing communications from the Postal Service, which include information regarding postal products and services that may be of interest to me.* Privacy Act Statement. Your information will be used to better understand customer needs and to improve USPS® sales and marketing efforts. If you consented to allow the Postal Service to use cookies in order to collect information that reflects your interest and preferences, this information will be appended to your customer profile if you are using a common IP address to submit the form on this page. The Postal Service uses this information to determine when to provide you with additional information regarding postal products and services that you may be interested in as well as the form and frequency of communication. This will continue to be collected by 39 U.S.C. 401, 403, and 404. Supplying your information is voluntary, but if not provided, we will not be able to provide you with a tailored marketing experience. We do not disclose your information to third parties without your consent, except to act on your behalf or request, or as legally required. This includes the following limited circumstances: incident to legal proceedings involving the Postal Service; for law enforcement purposes; to a congressional office on your behalf; to agents or contractors when necessary to fulfill a business function; to a U.S. Postal (USPS) auditor; to labor organizations as required by applicable law; to government agencies in connection with decisions as necessary; to agencies and entities for financial matters; and for customer service purposes. For more information regarding our privacy policies, visit www.usps.com/privacy-policy. ©2025 USPS. All Rights Reserved.

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USPS Offers Stable Rates with No Fuel Surcharges

USPS Offers Stable Rates with No Fuel Surcharges -2

USPS Offers Stable Rates with No Fuel Surcharges With no ground or air fuel surcharges, USPS shipping rates stay low even when gas prices go up. Restrictions Apply Privacy Policy First Name* Last Name* Company Name* Business Email Address* Business Address* Company Address Line 2 City* State* Select State/ProvinceAlabamaAlaskaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVermontVirginiaWashingtonWest VirginiaWisconsinWyoming ZIP Code* Business Phone* Which carrier is your primary shipping carrier?* UPSFedExUSPSDHLOther What is your current estimated annual total package shipping volume?* <35k35k+ – 125k125k+ – 1.5M>1.5M What industry are you in?* RetailE-CommerceHealth/BeautyPharmaAutoOther Which competitor surcharge is impacting your business the most?* Residential Delivery SurchargeFuel SurchargeDimensional WeightAddress Correction I elect to opt-in to receive marketing communications from the Postal Service, which include information regarding postal products and services that may be of interest to me.* Privacy Act Statement. Your information will be used to better understand customer needs and to improve USPS® sales and marketing efforts. If you consented to allow the Postal Service to use cookies in order to collect information that reflects your interest and preferences, this information will be appended to your customer profile if you are using a common IP address to submit the form on this page. The Postal Service uses this information to determine when to provide you with additional information regarding postal products and services that you may be interested in as well as the form and frequency of communication. This will continue to be collected by 39 U.S.C. 401, 403, and 404. Supplying your information is voluntary, but if not provided, we will not be able to provide you with a tailored marketing experience. We do not disclose your information to third parties without your consent, except to act on your behalf or request, or as legally required. This includes the following limited circumstances: incident to legal proceedings involving the Postal Service; for law enforcement purposes; to a congressional office on your behalf; to agents or contractors when necessary to fulfill a business function; to a U.S. Postal (USPS) auditor; to labor organizations as required by applicable law; to government agencies in connection with decisions as necessary; to agencies and entities for financial matters; and for customer service purposes. For more information regarding our privacy policies, visit www.usps.com/privacy-policy. ©2025 USPS. All Rights Reserved.

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Great Nationwide Value from USPS

Great Nationwide Value from USPS

Great Nationwide Value from USPS From big city to small town or anywhere in between, USPS ships with no delivery area surcharges. Restrictions Apply Privacy Policy First Name* Last Name* Company Name* Business Email Address* Business Address* Company Address Line 2 City* State* Select State/ProvinceAlabamaAlaskaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVermontVirginiaWashingtonWest VirginiaWisconsinWyoming ZIP Code* Business Phone* Which carrier is your primary shipping carrier?* UPSFedExUSPSDHLOther What is your current estimated annual total package shipping volume?* <35k35k+ – 125k125k+ – 1.5M>1.5M What industry are you in?* RetailE-CommerceHealth/BeautyPharmaAutoOther Which competitor surcharge is impacting your business the most?* Residential Delivery SurchargeFuel SurchargeDimensional WeightAddress Correction I elect to opt-in to receive marketing communications from the Postal Service, which include information regarding postal products and services that may be of interest to me.* Privacy Act Statement. Your information will be used to better understand customer needs and to improve USPS® sales and marketing efforts. If you consented to allow the Postal Service to use cookies in order to collect information that reflects your interest and preferences, this information will be appended to your customer profile if you are using a common IP address to submit the form on this page. The Postal Service uses this information to determine when to provide you with additional information regarding postal products and services that you may be interested in as well as the form and frequency of communication. This will continue to be collected by 39 U.S.C. 401, 403, and 404. Supplying your information is voluntary, but if not provided, we will not be able to provide you with a tailored marketing experience. We do not disclose your information to third parties without your consent, except to act on your behalf or request, or as legally required. This includes the following limited circumstances: incident to legal proceedings involving the Postal Service; for law enforcement purposes; to a congressional office on your behalf; to agents or contractors when necessary to fulfill a business function; to a U.S. Postal (USPS) auditor; to labor organizations as required by applicable law; to government agencies in connection with decisions as necessary; to agencies and entities for financial matters; and for customer service purposes. For more information regarding our privacy policies, visit www.usps.com/privacy-policy. ©2025 USPS. All Rights Reserved.

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USPS Offers Stable Rates with No Fuel Surcharges

USPS Offers Stable Rates with No Fuel Surcharges With no ground or air fuel surcharges, USPS shipping rates stay low even when gas prices go up. Restrictions Apply Privacy Policy First Name* Last Name* Company Name* Business Email Address* Business Address* Company Address Line 2 City* State* Select State/ProvinceAlabamaAlaskaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVermontVirginiaWashingtonWest VirginiaWisconsinWyoming ZIP Code* Business Phone* Which carrier is your primary shipping carrier?* UPSFedExUSPSDHLOther What is your current estimated annual total package shipping volume?* <35k35k+ – 125k125k+ – 1.5M>1.5M What industry are you in?* RetailE-CommerceHealth/BeautyPharmaAutoOther Which competitor surcharge is impacting your business the most?* Residential Delivery SurchargeFuel SurchargeDimensional WeightAddress Correction I elect to opt-in to receive marketing communications from the Postal Service, which include information regarding postal products and services that may be of interest to me.* Privacy Act Statement. Your information will be used to better understand customer needs and to improve USPS® sales and marketing efforts. If you consented to allow the Postal Service to use cookies in order to collect information that reflects your interest and preferences, this information will be appended to your customer profile if you are using a common IP address to submit the form on this page. The Postal Service uses this information to determine when to provide you with additional information regarding postal products and services that you may be interested in as well as the form and frequency of communication. This will continue to be collected by 39 U.S.C. 401, 403, and 404. Supplying your information is voluntary, but if not provided, we will not be able to provide you with a tailored marketing experience. We do not disclose your information to third parties without your consent, except to act on your behalf or request, or as legally required. This includes the following limited circumstances: incident to legal proceedings involving the Postal Service; for law enforcement purposes; to a congressional office on your behalf; to agents or contractors when necessary to fulfill a business function; to a U.S. Postal (USPS) auditor; to labor organizations as required by applicable law; to government agencies in connection with decisions as necessary; to agencies and entities for financial matters; and for customer service purposes. For more information regarding our privacy policies, visit www.usps.com/privacy-policy. ©2025 USPS. All Rights Reserved.

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The Network Advantage in Transportation Management

The Network Advantage in Transportation Management Transportation leaders face growing pressure to mitigate disruptions, maintain service levels, and ensure on-time deliveries. Fragmented systems, data silos, and manual processes hinder visibility and slow decision-making. Blue Yonder Transportation Management System (TMS) on the Blue Yonder Network unifies carriers, suppliers, and operations into a single source of truth, enabling precision, speed, and agility. Leaders gain real-time visibility, proactive disruption alerts, and seamless multi-party collaboration. With network-enabled TMS, organizations can optimize shipments, streamline workflows, enhance resilience, and transform complexity into opportunity, driving stronger connections and improved supply chain performance. Key Benefits: • Centralized data hub for transportation activities• Real-time visibility and proactive disruption alerts• Multiparty collaboration across carriers and suppliers• Streamlined workflows and simplified appointment scheduling Here’s a quick read to learn how Blue Yonder TMS delivers resilient, efficient, and connected transportation operations. Sign-up CountryAfghanistanAlbaniaAlgeriaAndorraAngolaAntigua and BarbudaArgentinaArmeniaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBhutanBoliviaBosnia and HerzegovinaBotswanaBrazilBruneiBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCentral African RepublicChadChileChinaColombiaComorosCongo (Congo-Brazzaville)Costa RicaCroatiaCubaCyprusCzechia (Czech Republic)Democratic Republic of the CongoDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFijiFinlandFranceGabonGambiaGeorgiaGermanyGhanaGreeceGrenadaGuatemalaGuineaGuinea-BissauGuyanaHaitiHondurasHungaryIcelandIndiaIndonesiaIranIraqIrelandIsraelItalyJamaicaJapanJordanKazakhstanKenyaKiribatiKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMauritaniaMarshall IslandsMauritiusMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMoroccoMozambiqueMyanmar (Burma)NamibiaNauruNepalNetherlandsNew ZealandNicaraguaNigerNigeriaNorth KoreaNorth MacedoniaNorwayOmanPakistanPalauPalestine StatePanamaPapua New GuineaParaguayPeruPhilippinesPolandPortugalQatarRomaniaRussiaRwandaSaint Kitts and NevisSaint LuciaSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth KoreaSouth SudanSpainSri LankaSudanSurinameSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVatican CityVenezuelaVietnamYemenZambiaZimbabwe Would you like to speak with an expert at Blue Yonder? YesNo By providing the above, I agree to be contacted by Blue Yonder for products, offers, and activities. I have also read and agree to the terms of Blue Yonder’s Privacy Policy

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Selecting the Right Transportation Management System for Your Needs

Selecting the Right Transportation Management System for Your Needs Transportation volatility and growing complexity demand a Transportation Management System (TMS) that is intelligent, connected, and adaptive. Top-tier TMS solutions leverage real-time data from across the supply chain and third-party sources, combined with AI and machine learning, to enable continuous planning and rapid re-planning. By tightly integrating planning, execution, and external systems, organizations gain end-to-end visibility, faster exception resolution, and optimized outcomes across cost, service, and sustainability. Blue Yonder delivers a next-generation TMS built to support growth, reliability, and seamless orchestration from first mile to last. Key Benefits: • Enable real-time visibility, a unified data model and a single, shared perspective on all transportation activities.• Merge transportation planning and execution by detecting anomalies, performing analysis and immediately resolving them.• Capitalize on leading-edge AI, ML, optimization engines, and decision automation to plan and replan continuously. Download the guide to learn how Blue Yonder TMS enables resilient, intelligent, and scalable transportation management. Sign-up CountryIndiaUnited StatesUnited KingdomCanadaAustraliaGermanyFranceSingaporeUAEOther Would you like to speak with an expert at Blue Yonder? [radio* speak-with-expert id:speak-with-expert class:ml-radio use_label_element “Yes” “No”] 1 By providing the above, I agree to be contacted by Blue Yonder for products, offers, and activities. I have also read and agree to the terms of Blue Yonder’s Privacy Policy. All information that you supply is protected by our Privacy Policy. In order to provide you with this free service, we may share your business information with companies whose content you choose to view on this website. By submitting your information you agree to our Terms of Use. Third party cookies may be placed, to serve more relevant ads when you browse the web. You can learn more about those ads here.

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One Platform, One Truth: How State & Local Governments Move Faster With Unified Finance and Workforce Data

One Platform, One Truth: How State & Local Governments Move Faster With Unified Finance and Workforce Data Fragmented systems slow answers, obscure risk, and drain capacity in state and local government. This whitepaper shows how a unified platform with shared finance and workforce data helps state and local governments move faster, reduce audit risk, and free up staff for strategic work. Download now and learn more. Sign-up 1

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